Vafo - Petit
Brand and packaging design development for a range of dog food, snacks and supplements.
This product line is a unique concept aimed at small dogs. Together with the client we have built a new category, not only in Europe, but also for the global market. Therefore, it was necessary to create a strong, unmistakable and clearly understandable brand. The design is inspired by the world of fashion, fashion magazines and uses (utilizes) their communication tools to reach specific target groups. Emphasis is put not only on functional benefits, but also on emotions. The claim "SMALL IN SIZE, BIG IN MIND", the dominant photographs of dogs, and the strong color-coding are other essential elements for good visual function of the entire product line.