Tatra - Condensed Milk
The current condensed milk portfolio has suffered from both graphic / visual and communication / marketing fragmentation. Therefore, the agency's task was to unify the line under the traditional Salko and Pikao brands.
We applied elements that we already use on other Tatra products – a white belt with a shield, strong colour coding, a foodshot.
A wide range of supporting materials, advertisements, and more are created for these products on an ongoing basis.