Trouw Nutrition Biofaktory - NutriMix

The task was to redesign the brand and a whole range of packaging of mineral feed and vitamins for small breeders and small farms.

The products are designed for everyday use and to ensure successful breeding, fattening of poultry, piglets, pigs, rabbits, sheep, goats, calves, cows and cattle.
Nutrimix is a very successful brand, so we tried to maintain continuity with the design of the original packaging. We achieved this continuity primarily by maintaining a similar color scheme and layout of the various design elements. The consumer’s orientation is highly enhanced not only by the information on the packaging, but also across the entire portfolio. The dominant picture of happy animals guarantees individual product differentiation.

Client: Trouw Nutrition Biofaktory



Brand development


Date: May 3, 2015