Milko - Curd and Cream Cheeses

The curd cheese range has undergone a second redesign by our agency. The first was in 2009 and the second in 2014. Part of the redesign was also the expansion of the portfolio with a cream cheese range. The design of the curd cheese was modified to generally contain fewer graphics. A chef became part of the logo, which connects both series and communicates a professional result when using these products. The cream cheese series follows the curd cheese series from the design perspective. The upper part of the design uses the sky as a symbol of nature and freshness. An integral part of the packaging is also a photograph of bread and natural ingredients designed to increase the attractiveness and inspire the consumers to taste it. A brand new feature is a cream cheese with goat cheese, which the client makes from the goats’ milk from their own herd.

Client: Polabské mlékárny




Line Extension

Date: Aug. 19, 2015