Hame - Refrigerated foods
Redesign of the chilled ready-made meal range “Hame Life Style”.
The task was to create a new visual identity for the entire portfolio of the “Hame Life Style” brand. The main objectives of the project were: modernization, attractiveness, creating a strong design of the product range and clear differentiation from competitors. The design is based on the contrast of modern geometric graphics and traditional natural materials. All communication zones are clearly defined, which helps with consumers’ orientation.