BOHEMILK Opočno

We are thrilled to present our latest project, which we realized in cooperation with the Czech dairy products manufacturer, Interlacto. The brief included a complete rebranding and consolidation of the existing Moravia Lacto, Bohemilk and Mlékárny Olešnice brands under the new Bohemilk Opočno brand.

This project included a detailed initial research of the Czech dairy market, understanding the company values and setting up the brand positioning. The aim was to create an identity that would differentiate itself from the competition and avoid the communication clichés typical of the dairy segment. For the new brand to be successful, we had to find a space in the market that no one had yet occupied. The story of the Bohemilk Opočno brand is based on care and targets all those who take care of their loved ones with love and care.

We are proud to have contributed to the successful rebranding of the Bohemilk Opočno brand by designing a new visual style and packaging graphics. Our goal was to create a design that builds on the brand's new positioning and appeals to everyday Czech moms and their families. We believe that our work will help the Bohemilk Opočno brand to become an essential and popular part of Czech households.