Carla - Chmelinky
Packaging design for a globally unique product. Pralines with traditional Czech hop plant filling.
Hops have strong antimicrobial effects, help with good digestion and approximates the effects of antibiotics. When developing packaging design, it was necessary to consider an attractive visualization of chocolates, a representation of hops and communication of all rational health benefits.
The product was awarded by the President of the Food Chamber as the “Best Innovative Food Product of 2014”.
For this product the client has created a special microsite where consumers can learn more detailed information.