The new Brit Fresh product line promotes a completely new approach and modern technology that enables the processing of fresh raw ingredients. Freshness and fast processing, maintaining the original nutritional values, are the main advantages. This line’s primary benefits comprise the ultimate quality of used ingredients, guarantee of their origin, and kibble composition.

Our task was to create a fresh, simple design and a product line brand that will synergistically communicate the freshness of used ingredients.

Based on the assignment, we prepared an authentic artisan design with hand-painted watercolours, the aim of which was to communicate the origin and freshness of the used ingredients. The white colour and fresh colour toning correspond with the visible and strong Fresh brand.

We have prepared a number of POS materials and other communication tools for the Fresh product line.

Client: VAFO


Brand development


Date: April 12, 2022