Brit Care MINI
FOR LITTLE BIG LOVES
Brit Care Mini targets owners of small dog breeds, as small breeds have specific nutritional requirements. The product line offers new recipes, designed specifically with regard to the needs of small breeds.
When creating the design, it was necessary to maintain the connection to the existing designs of the very successful Brit Care brand and at the same time to distinguish the new line for small breeds sufficiently.
We use pastel colour coding, which contrasts with monochrome photos of small dogs. The dominant colour is matte white complemented by metallic elements.
The portfolio of this brand includes dry food (kibbles) but also a number of meat fillets in juice (pockets).
A number of supporting materials were created for the brand, too.