Brit Care Cat
The Brit Care line of cat food is a hypoallergenic super premium diet containing fresh meat and foods high in healthy substances. For cat lovers, it is important that their cats enjoy the diet. They also care about the quality of the food. The new Brit Care line meets both requirements in a great way.
The assigned redesign was to preserve the key visual elements of the brand, the logotype, and the colour coding. The agency's task was to communicate the great taste of the food, which is very important for both cats and their owners. The major change in design was the accentuation and fine dining stylization of the meat-dominated foodshot, complemented by other ingredients. The packaging also includes photos of cats in relaxed positions, which also help with the differentiation of individual product types and with the orientation of consumers across the whole range. Both dry food (kibbles) and pockets, as well as cans, have been redesigned.
The redesign of the packaging is followed by a communication campaign called DeliCATeria.
The campaign includes websites, POS materials, and TV spots.
