GoodMills - Babiččina volba - special flours

Portfolio extension of flours, which are intended for special purposes.

The flours are plain wheat flour for CAKES, for YEAST DOUGH and for SHORT CRUST PASTRY.

This is a completely innovative concept on the Czech market and has virtually no direct competition. The whole range uses green color-coding of the classic all-purpose flour. Individual types are differentiated with a strong color in the bottom of the design and by visualization of the final product, for which the flour is intended. The back is devoted to marketing texts and illustrations of other products that can be prepared from the flour. The client additionally supported this new range by television campaigns.

Client: GoodMills


Line extension


Date: July 20, 2015