Madeta - Lipánek

Brand and packaging redesign for one of the most important players in the field of children's food.

The aim was to refresh the brand, to make the consumer’s orientation easier, and to try to reach a wider target group. A strong connection to the current design was an important condition. OR strong connection to the current design was an essential condition. All design proposals were thoroughly tested with both child and parent focus groups and the results of these tests were incorporated into the final design. The new Lipánek packaging respects the perception of children.

Lipánek Baby - Development of a new brand and design for a unique product, the first probiotic yogurt for children older than 1 year. It was necessary to maintain continuity with the current Lipánek brand, while also emphasizing the individuality of the new product. Lipánek Baby is intended for children; however, a mother will buy it. All these facts had to be considered during work on the project.